Hong Kong, April 14, 2009: UK-based business development consultancy Time and Hong Kong-based creative and music marketing company We-Enhance have formed a new partnership, effective immediately.
Headed up by Tony Webb, Time specializes in the development, management and commercialization of properties in the areas music and entertainment across all manufacturing, media and distribution platforms.
Tony Webb,
Managing Director of Time.
"We help artists monetize their assets, agencies build and commercialize their client relationships, and brands/content owners to maximize through extensions and commercial marketing strategies," says Webb."We offer a full brand, media support, implementation and business development service."
Webb and Hans Ebert, Chairman and CEO of We-Enhance, worked together during the time the latter was Executive Director of EMI Music Southeast Asia and when Webb managed the careers of a number of artists including Simon Webb of Blue.
Both believe in this synergy of an East/West partnerhsip with an emphasis on Creativity and Marketing expertise.
Says Ebert, "Tony and and I have always kept in touch, we have played a bit of a wait-and-see game before rushing off blindly into that great unknown, and feel the time is now right for a company - and a partnership - that can, well, enhance the careers of artists and take things to a new level of business opportunities - here in Hong Kong, China and Asia as well as the UK and Europe."
Time has extensive knowledge in building commercial properties, marketing strategy, brand stretching, product development, manufacturing, content management, syndication, product placement, event development and management, sponsorship, internet, interactive TV, print, radio, mobile, television, retail and distribution, all of which puts us in a unique position of being able to take an existing property and apply it to new and existing marketing channels, gaining maximum exposure, building brand, loyalty and maximizing financial and marketing return.
The We-Enhance and Time partnership and the Webb-Ebert collaboration provides clients with an unique and proven business management team, distribution, media and manufacturing network to market and commercialize assets across Europe and Asia.
Time specializes in brand2brand and brand2rights partnerships and management to maximize awareness and revenue and represents a number of International artists, blue-chip clientele, rights owners, distribution platforms and content providers.
Through strategic media partners and associates, Time leverages relationships, creates and implements marketing strategies and product development to mutual benefit and ensure ALL marketing and commercial objectives are met.
The Company's client list in the UK include talent such as Hayley Westerna, Simon Webbe, Soren Starbird and Jazzie B plus companies and brands like 20th Century Fox, Vodaphone, PopWorld, Sky Television, Nokia and Intel.
As the name suggests, We-Enhance is exactly about that: Enhancing the careers of the creative community, enhancing the consumer experience, enhancing companies that need enhancing and, perhaps most important of all, enhancing the creative product in and from Asia - and whatever this product might be.
We are here to work with people and companies we respect and believe CAN be enhanced with what we have to offer.
Yes, We-Enhance.
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For more information, contact:
Tony Webb, Managing Director
109 Wardour Street, Soho, London W1F 0UH
Tel: +44 (0) 207 478 2818
We-Enhance Inc.