FOR IMMEDIATE RELEASE

MAKE WAY, MATE, I'M PROUD TO BE A BLOODY AUSSIE!

Melbourne, December 17, 2007: First there was P2bChi - Proud To Be Chinese - a track sung by Scott Hui, youngest son of Hong Kong's Canto-Pop pioneer Sam Hui and an accompanying video directed by indie film-maker Patty Keung and which featured a surprise cameo appearance by pro-Democracy activist Anson Chan, the winner of Hong Kong's recent Legislative Council by-election.
 
First there was P2bChi - Proud To Be Chinese - a track sung by Scott Hui, youngest son of Hong Kong's Canto-Pop pioneer Sam Hui and an accompanying video directed by indie film-maker Patty Keung and which featured a surprise cameo appearance by pro-Democracy activist Anson Chan, the winner of Hong Kong's recent
 
Last weekend, the younger Hui performed the song 'live' for the first time at his Dad's much-anticipated one-off concert - and to much positive reaction. Following this debut performance, Scott heads back into the studios to record his follow-up.
 
With the "Proud To Be" theme also soon to be adapted by other countries and with the Beijing 2008 Olympics in everyone's minds comes P2bAussie - Proud To Aussie - and performed by The Blokes featuring Melbourne-based singer Wingsy.
 
Arranged and Produced by all-round muso [and fellow Aussie] Steve McLeod and with the mysterious Ozzy D. Blaster on guitar [and his ever-present can of Foster's], the track features the same "musical strategy" of "Proud To Be China."
 
Steve McLeod (left),  singer Wingsy and guitarist Ozzy D. Blaster
 
Whereas the latter mentioned everyone and everything from Chinese film-makers Stephen Chau, Wong kar-wai and John Choo to the Great Wall, The Forbidden City dim sum spring rolls, Shanghai Tang and David Bowie's "China Girl," the Aussie version follows the same melodyline and with singer Andrew Wing rapping about Aussie cricket greats and actors such as Brett Lee, Shane Warne, Russell Crow and Nicole Kidman plus The Sydney Opera House, prawns on the barbie, John Dory, Aussie wines and other "Okker Specials."
 
Again written by Hans Ebert, Chairman and CEO of music-based entertainment company We-Enhance, the track becomes something of an Aussie anthem when The Blokes join in for the chorus - "I'm Proud To Be An Aussie, I am, I am, I am."
 
"The idea was to always get as many nationalities as possible to take this one song, change the lyrics, make it relevant to their country and provide advertisers with a track that is a concept and with huge sponsorship appeal," said Ebert who called on the services of McLeod to not only produce the track but also to join We-Enhance as it expands into the area of Publishing, music merchandising and the fashion business.
 
"Apart from being someone I've known for some time, Steve is huge a fan of the fashion people I'm working with and who need a presence in Australia. He was the ideal choice to join We-Enhance and, apart from working on the P2B An Aussie track and accompanying music video, he will also be making his presence felt on the music side of things. Stay tuned."    

Click here to listen to "Proud To Be An Aussie": http://www.we-enhance.com/music/P2bOZ.mp3

ABOUT WE-ENHANCE
At We-Enhance, we are dedicated to being the leading, most creative Global one-stop music-based entertainment company comprising leading International new technology business partners and a team of experienced marketing and entertainment industry professionals with a thorough knowledge of Asia and who have joined forces to give consumers new and exciting properties that will enhance their world of entertainment like never before.
 
For more information, please contact info@we-enhance.com

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